
The Declutter Queen
Nov 5, 2026
Giving Your Clothes a Second Life with Rachel Murphy of So Over It
What do you do with the clothes, handbags, and accessories you no longer wear but can't quite bring yourself to part with?
This week on The Declutter Queen, Avery welcomes Rachel Murphy, co-owner of So Over It, Winnipeg's luxury and contemporary resale destination, to talk about clearing out our closets, making smarter fashion choices, and giving our clothes a second life.
Rachel shares how she and business partner Jordan Blair have built a thriving consignment business that helps customers turn unwanted clothing into cash or store credit. With two stores on Academy Road and customers around the world, So Over It has helped keep an estimated 50,000 textiles out of landfills.
They also discuss the company's newest offering, The So Over It Closet Edit, an in-home service that takes the stress out of decluttering. From deciding what to keep, sell, alter, or donate to creating new outfits with clothes you already own, Rachel explains how a little professional help can completely change the way you feel about your wardrobe.
Avery and Rachel also explore why we hold on to expensive purchases we never wear, the benefits of buying quality over quantity, and why responsible consignment and donation are important parts of sustainable fashion.
Whether your closet is overflowing or you simply want to make better use of what you already own, this episode is full of practical ideas for creating a wardrobe that fits your life today.
More So Over It
Luxury Boutique Instagram: @sooveritshop
Contemporary Boutique Instagram: @soicontemporary
Website: So Over It
Visit both boutiques at 394 Academy Road, Units 100 and 101, Winnipeg, Manitoba.